Fully booked - join the waitlist and we will reach out if there are any openings!

SaaSiest Amsterdam 2024
CEO & Founders Workshops + Networking Lunch

Welcome to the CEO/Founder exclusive in-depth sessions with two of our main keynote speakers at SaaSiest Amsterdam 2024. 

As a CEO or Founder, this workshop offers two key benefits you won't want to miss. First, you'll get in-depth, high-value insights from the leading SaaS experts April Dunford and Jacco van der Kooji who understand the specific challenges and growth strategies that matter to your business. But what really sets this experience apart is the chance to connect with other CEOs and Founders who are in the same trenches as you—facing similar challenges, seizing similar opportunities. The conversations and problem-solving that happen when you’re surrounded by peers who truly get it are unbeatable. This is about learning from each other and gaining practical insights from those who, like you, are responsible for steering the ship.

These workshops are offered complimentary thanks to sponsorship from the SaaSiest CEO network, April, and Jacco to the community if you fulfill the following requirements:

  • CEO or Founder of a B2B SaaS Company
  • 1M+ Euro in ARR
Waiting list

April Dunford - Founder, Ambient Strategy

April Dunford is a globally recognized expert in product positioning, having worked with over 200 tech companies, from startups to global enterprises. As the founder of Ambient Strategy, she specializes in helping B2B SaaS companies craft compelling positioning strategies that accelerate growth and differentiate them in crowded markets. April is the author of the highly acclaimed book Obviously Awesome, which has become a go-to resource for founders, marketers, and product leaders looking to nail their product positioning. With a rich career spanning leadership roles in marketing, sales, and product management across multiple successful B2B tech companies, April has a unique ability to translate complex positioning concepts into actionable insights that drive results.

Key Accomplishments:

  • Author of Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It as well as her latest bestseller Sales Pitch: How to Craft a Story to Stand out and Win

  • Over 25 years of experience in tech, leading marketing teams at startups and global enterprises

  • Advisor to numerous high-growth B2B SaaS companies Postman, Google, Redgate, Funnel among many others

Jacco van der Kooij - Founder, Winning by Design

Jacco van der Kooij is a seasoned sales strategist and the founder of Winning by Design, a leading global B2B sales training and consultancy firm. Jacco’s methodologies have transformed sales teams across the world, focusing on customer-centric sales approaches that drive sustainable growth. He is the author of multiple bestselling books, including Blueprints for a SaaS Sales Organization and The SaaS Sales Method for Account Executives, and most recently Revenue Architecture. With his deep expertise in sales strategy, Jacco has been instrumental in helping SaaS businesses design and implement scalable revenue engines. His firm, Winning by Design, has worked with over 1000 organizations worldwide, providing tailored sales training and consulting services that focus on repeatable, predictable growth.

Key Accomplishments:

  • Author of Blueprints for a SaaS Sales Organization, The SaaS Sales Method for Account Executives, Revenue Architecture and more

  • Founder of Winning by Design, a global leader in B2B sales consulting

  • Has guided the sales strategy for over 1000 B2B SaaS companies globally

Agenda

10:30

Registration opens

Coffee and homemade brownies are served

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11:00

The Positioning Deep Dive with April Dunford!

This session will be a small group, roundtable-style deeper discussion of Positioning. April will cover a set of case study examples and common positioning hurdles and potential pitfalls. We will also talk about common mistakes companies make when executing on their positioning, particularly in sales. This session would be most helpful for B2B startups that are already in-market and trying to scale.

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April Dunford
Founder, Ambient Strategy
12:00

Networking lunch

13:00

In-depth session with Jacco van der Kooij - Revenue Architecture

In this one-hour exclusive, in-person, and interactive session Jacco will share the blueprints, all purpose-built for recurring revenue, that will streamline your GTM approach using scientific principles. Learn how to mold your GTM team into a 'revenue factory,' driving growth, cutting costs, and enhancing product quality.

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Jacco van der Kooij
Founder, Winning By Design

All you need to know

Arranged by: SaaSiest
When: September 30 10am - 2.30 pm, 2024
Where: WesterLiefde - Klönneplein 4-6, Amsterdam
Any questions? Email: contact@saasiest.com

Looking for accommodation?
Conscious Hotel Westerpark - 3-5 minute walk (400m) from the venue
Westervilla - 5-7 minute walk (700m) from the venue
XO Hotels Park West - 5 minute taxi ride (2km) from the venue

Waiting list
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Organized by

SaaSiest
contact@saasiest.com

The SaaSiest community in the world!